CLIENT BRIEF: Create a concept and branding for the LMAO Comedy Festival in Birmingham, involving a unique handmade offscreen approach to differentiate the event from its competitors for thoughtful and experienced comedy consumers who have seen it all before.
INSIGHT: Comedy is a craft.
STRATEGY: SHOW that this festival will have the audience in stitches SO THAT people will want to attend the event HELPING TO increase awareness of the festival and boost ticket sales.
CREATIVE BRIEF: GET thoughtful and experienced comedy consumers who have seen it all before TO buy a ticket and attend the festival BY showing an understanding of comedy as a craft with a sense of humour.
