CLIENT BRIEF: Design a brochure for the upcoming Kind Life Movement wellness expo ‘New Self Order’, which offers a range of sessions on mental and physical de-cluttering and fresh approaches to managing stress, home, and life. The design should reflect the theme of the expo.
INSIGHT: Fresh information is like a breath of fresh air.
STRATEGY: SHOW how refreshing and stimulating new ideas can be SO THAT people will feel motivated to attend the event and post about it on social media HELPING TO increase awareness of the expo and the Kind Life Movement, and generate ticket sales.
CREATIVE BRIEF: GET self-aware and curious wellness consumers and content creators TO buy a ticket and attend the expo BY creating a brochure reflecting the theme of the event.