CLIENT BRIEF: Design a cover and article layout for a new quarterly print magazine to be launched by NME. This first issue will be called ‘The Aesthetics of Music’, focusing on untold stories in music history, unusual perspectives on music theory, and beauty and taste in music.
INSIGHT: Music can blur the senses - what does that look like?
STRATEGY: SHOW the refined and elevated nature of the magazine SO THAT it appeals to knowledgable music and print consumers HELPING TO establish a readership base, a business case for a second issue, and a projected revenue stream.
CREATIVE BRIEF: GET thoughtful and sophisticated music and print consumers TO buy and subscribe to this new title BY using the magazine layout and visuals to embody its carefully curated content.
Featured in Design Rush's 'Best Print Designs' here.
